Why there’s no money in saving the environment

Let’s talk money. In the last few weeks, I have had two quite profound realisations, one about myself and one about the world. I have recently read a really interesting book called ‘The Secrets of the Millionaire mind’. This is not the type of book I usually read as I’m typically the kind of person who thinks that life is not all about being rich but hear me out on this one. If you’re thinking right now ‘Oh whatever, I don’t give a sh*t about being rich / money does not buy happiness’ or something similar, I would encourage you to read the rest of this blog, then see if you have the same reaction.

At the beginning of this year I started a challenge set by my friend and performance psychologist Alex Harper. The aim was to decrease anxiety and increase happiness by the end of the 7 days as well as giving us techniques to continue using in every day life. She asked us to choose a vision to work on but by day 5 I was struggling. I thought perhaps I should change my vision, maybe it was too vague but I found it difficult to pick one that really resonated with me. I explained to Alex that the only thing I really know that I want in life is to become financially free but I don’t like to admit that to myself or anyone else for fear of it being too self centred.

At the same time as having this realisation, I picked up this book. The first part explains that what we believe about money is only what we’ve been told by other people (usually our parents) as we grow up. Now you might be thinking ‘well, isn’t that obvious’ but it goes deeper than that. Don’t get me wrong, I’ve been brought up in a very generous, hard working family but my beliefs have been set that I need to work hard for money, it doesn’t grow on trees and that you need to exchange time for money. I think this is really quite common for a lot of people.

And then I realised. The majority of people who fight for the environment and push for change, traditionally the ‘hippies’, never cared about money or they never had any. A lot of really rich people (one particular leader of a country comes to mind) just focus on making more money. They might see investing in sustainable businesses or projects not worth their precious cash. Basically there is just not enough money being invested in renewable energy, plant based food, public transport, slow fashion, reforestation projects etc because they’re not money makers.

So how do we fix this problem? Either we try and convince the people with a lot of cash that investing in the environment is worth it (which is sort of the way we are doing it now) or we, environmentally conscious people, become really rich so we can put more money into green projects. I mean, it’s easier said than done of course but remember you can’t help anyone else until you help yourself first.

I’d love to know your thoughts on this. Let me know in the comments below or find me on Instagram.

Peace x

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